The label verifies the donations made
and values the actions supported
Financial, in-kind or skill-based donations.
Reports, videos, photos on the actions.
you make a donation, you help an association
CSR Corporate Social responsability or RSE in Europe
Major drawback :
It is not imposed but an incentive.
The label wishes to go further than the CSR or CSR by proving the payment of donations and by valuing the actions supported.
This allows hotels to showcase their generosity and communicate with their customers.
Your hotel has heart
The hotel industry has always been a very present partner in local life around its establishment:
Sports, Culture, Health, Childhood, Handicap, Food, Environment and climate, Economic assistance etc.
Today, many hotels also act at the national and international level